Real Soap. Real Grit. Real Impact.

At Cruel Bloom, we make soap that works as hard as you do. Born from the dirt, sweat, and chalk of CrossFit WODs and the grind of jiu jitsu mats, our bars are built to clean off the work—without stripping away what makes you strong.

We were tired of using “sport” soaps full of synthetic junk, fake lather, and chemicals we couldn’t pronounce. So we made our own: high-performance bars with no parabens, phthalates, detergents, or preservatives. Just real, plant-based ingredients that hit reset without compromise.

Each bar is handcrafted in small batches using ethically sourced oils, skin-soothing butters, and essential oils that get the job done—and leave you smelling like someone who shows up and puts in the work.

No fluff. No fillers. Just grit that rinses clean.

Our Mission

Soap That Serves. Grit That Gives Back.

Every bar you buy does more than clean skin—it supports something bigger.

We proudly donate a portion of proceeds to causes that align with our core values: strength, recovery, and second chances. Two organizations we stand behind:

K9s For Warriors
We support K9s For Warriors, the nation’s largest provider of trained service dogs for veterans with PTSD, traumatic brain injuries, and military sexual trauma. Many of these dogs are rescues themselves—paired with veterans to form unshakable partnerships on the path to healing.

Eco-Soap Bank
We also partner with Eco-Soap Bank, a global nonprofit reclaiming unused soap from manufacturers, sanitizing it, and distributing it to underserved communities worldwide. Their mission is threefold:

• Improve global hygiene

• Reduce industrial waste

• Create meaningful jobs for women in need

Since 2014, they’ve reached over 3.5 million people—and we’re honored to help push that number higher.

 

When you train hard, you need gear that pulls its weight.

Our soap does.

And so does your purchase.