About Us

At Cruel Bloom, we make soap that works as hard as you do. Born from the dirt, sweat, and chalk of CrossFit WODs and the grind of jiu jitsu mats, our bars are built to clean off the work—without stripping away what makes you strong.

We were tired of using “sport” soaps full of synthetic junk, fake lather, and chemicals we couldn’t pronounce. So we made our own: high-performance bars with no parabens, phthalates, detergents, or preservatives. Just real, plant-based ingredients that hit reset without compromise.

Each bar is handcrafted in small batches using ethically sourced oils, skin-soothing butters, and essential oils that get the job done—and leave you smelling like someone who shows up and puts in the work.

Why our soap?

Because most soap isn’t even soap.

Store shelves are full of “beauty bars” and “body bars” loaded with synthetic detergents. We make the real stuff—cold-process soap made with skin-loving oils, real essential oils, and nothing you can’t pronounce.

No fluff. No fillers. No junk.

We keep the naturally good stuff in and ditch the harsh chemicals. The result? Soap that actually helps your skin recover instead of stripping it down.

And every bar gives back.

A portion of each sale supports K9s For Warriors, pairing rescued dogs with veterans recovering from trauma. You get clean—they get a second chance.

Clean off the work. Not your grit.

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